Modern Exterior Roofing was founded on a simple but powerful idea: that homeowners deserve a contractor who values transparency, integrity, and craftsmanship, not pressure sales and broken promises.
Before launching Modern Exterior, founder Tyler Hull built his career in the engineering and construction world. He worked as a civil technician, surveyor, and land planner at JSD Engineering, where precision, professionalism, and accountability were the standard. When he transitioned into the roofing industry, he brought those values with him, but quickly discovered that not every company shared the same principles.
Tyler joined a roofing company where he and other sales reps were promised fair commissions and a future. But behind the scenes, things didn’t add up. Numbers were hidden. Promises weren’t kept. The leadership operated with questionable ethics, and the team paid the price. After experiencing firsthand how a lack of transparency could affect both employees and homeowners, Tyler and several like-minded colleagues made the decision to walk away.
Modern Exterior was born out of that experience with a mission to do things differently.
From day one, the company has operated with a focus on clear communication, fair pricing, and quality work without high-pressure tactics. Our team isn’t here to “sell jobs”; we’re here to guide homeowners through the process, educate them on their options, and deliver lasting results. We believe people can feel the difference when a company genuinely cares, and we’ve built a reputation around that belief.
As we’ve grown, we’ve helped thousands of families across Southeast Wisconsin with roofing, siding, insulation, and storm restoration projects. One moment that defines who we are came when we helped a mother of eight whose home had burned down. She had been stuck in a hotel for months, dealing with contractors who added endless change orders and delays. Our team stepped in, took over, and got her family back home quickly, respectfully, and without games. That’s what we’re here to do.
Our crew is made up of knowledgeable, dedicated professionals, many of whom left other companies for the same reason we did: to be part of something better. We support one another, treat customers like family, and always aim to exceed expectations.
At Modern Exterior, we’re not just building roof,s we’re building trust, and we’re proud to be raising the standard for what a contractor should be.
